Last year, Samsung again became number one in the global TV market, for the sixteenth time in a row. This success is proof of how the Korean giant (and not only) is constantly innovating and satisfying customer needs in this area.
Last year, Samsung's share of the global TV market was 19,8%, according to research and analytics company Omdia. In the past five years, Samsung has tried to increase sales of its premium TVs, which has been helped by the QLED TV series. Since its launch in 2017, Samsung has shipped 26 million units of it. Last year, the Korean giant shipped 9,43 million of these televisions (in 2020 it was 7,79 million, in 2019 5,32 million, in 2018 2,6 million and in 2017 less than a million).
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Samsung became number one in the global TV market for the first time in 2006 with its Bordeaux TV. In 2009, the company introduced a line of LED TVs, two years later it launched its first smart TVs, and in 2018 its first 8K QLED TV. Last year, Samsung also introduced its first Neo QLED (Mini-LED) TV and TV with Micro LED technology. At this year's CES, it unveiled its first QD (QD-OLED) TV to the public, which surpasses the image quality of regular OLED TVs and reduces the risk of burn-in. Finally, Samsung has also launched various lifestyle TVs such as The Frame, The Serif or The Terrace to adapt to the needs and tastes of consumers.
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