The Samsung Free app was redesigned and renamed in April. Now, this content aggregation platform is known as Samsung News, and it looks like the tech giant is about to launch it in more markets, especially in Europe.
Samsung announced the change from Free to News at the beginning of April this year. Later that month, the app debuted in the US, but the company didn't mention the platform's availability in other markets at the time. Now there is evidence that the service should appear relatively soon in Europe as well.
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The platform overcomes regulatory hurdles
A new filing with the European Union Intellectual Property Office (EUIPO) confirms that Samsung is looking to bring its news aggregation platform to other markets, specifically the European one. The trademark application is accompanied by a new application icon design. The official description reads: “computer software for users to share everyday informace and provide interactive and personalized news.”
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Samsung News offers three ways for users to find content through daily news, news feeds and podcasts. In the US, the platform aggregates content from partners such as Bloomberg Media, CNN, Fortune, Fox News, Sports Illustrated, USA TODAY, Vice and more. But of course, the recent trademark application does not clarify which partners the company may have chosen for its platform specifically in Europe.
Originally, Samsung released its interactive home screen to aggregate content for the device Galaxy under the name Bixby Home. After that, the platform was renamed Samsung Daily to later become known as Samsung Free. It's now Samsung News, and if anything, the new moniker should be less confusing and more informative about what the app actually does. But whether it will be successful remains to be seen.
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After all, Apple offers a similar service that is logically named Apple News. However, it also offers a subscription in the form of Apple News+. But this platform is not available in the country, and whether it will be Samsung's is a question. In theory, it shouldn't be a problem to offer it here in English with content similar to other markets. However, one cannot hope too much that the content here would be personalized for the Czech user according to domestic information channels.
